Wagner Wines, from the Caymus Wine family, has that taste of luxury and passion we always hope we can find in a bottle while at the same time being a wallet-friendly option. But one of its issues lies within the wine category as a whole: wine is intimidating, so younger drinkers won't buy it. The other issue: who is Wagner Wines, anyway?
Solution: Create a series of in-store POS/bottle neckers that will make wine more approachable while at the same time educating consumers about the brand.
Limavady
Limavady is the newest kid on the Irish whiskey scene. Distilled by master distiller, Daryl McNally, this whiskey has quite a story to tell. What better way to start its story than with a tagline that they can use as the primary messaging on their digital and social channels. Click here.
Tagline creation, copywriting, ideation
Il Makiage (Student)
Il Makiage has occupied the maximalist-sized vacancy in the saturated market of natural foundations and nude palettes. We were challenged to take away the stigma of straying from the nude palette path to instead, go with a more "extra" look. All we had to do was ask one question, and the rest came easy.
Who said you can't find these colors and tones in nature?
Tagline creation, copywriting, ideation
OMEN by HP (Student)
This past semester, my campaigns class had the opportunity to work with HP and even pitch our campaign at the HP headquarters in Houston.
Since its launch, OMEN by HP has introduced new lines of gaming hardware such as laptops, desktops, mice, etc. Through qualitative and quantitative research, we found that gamers aren't brand loyal. We also found that our target demo (millennials and gen z) is more likely to support a brand with a purpose. We took this information and built our campaign around it, shedding light on the marginalized female gamer community.
Tagline creation, copywriting, ideation
Spotify (Student)
Americans spend about 17,600 minutes in their cars every year. Spotify sees potential in that and wants to be a part of your car routine: check your mirrors, fasten your seatbelt, hook up Spotify to your radio. One thing everyone seemed to agree on is that they don't like their commute. Why? Traffic, school zones, aggressive drivers, traffic lights that favor red, and the fact that the other lane is always faster. We captured these shared experiences and paired them with music tidbits, offering a fresh perspective on commuting.
And thus, The Music Mindset was born.
